No they can’t!
There are indeed many magicians who advertise on the internet that they do trade shows. Well they don’t! If you investigate matters a little more closely you will see that they are bluffing! Magicians create ILLUSIONS after all!
There are plenty of magicians with websites promoting their services to the trade show market. Alas, the only experience many of them have with trade shows is the ability to create a website combined with fake testimonials and photographs from the ONE trade show they were hired for and never used again!
These people are general practitioners of magic whose main work is children’s birthday parties, corporate picnics and holiday parties. Having corporate party credits and a website giving the illusion of trade show experience doesn’t guarantee that the magician will have the skills necessary to draw crowds and hold them along with the ability to incorporate sales messages into a trade show presentation.
So buyer beware!
I can’t think of anything to write about so I figured you can read what someone else said about trade shows instead. I came across this article and found it quite interesting. Some of you who exhibit at trade shows may find it useful and informative:
OK. These are not my ideas and furthermore I have never used them since I am not a sales representative. However, they were given to me by someone who is, so I thought it would be nice to share them. The gentleman in question represents his company at various trade shows throughout North America and this is what he had to pass along.
First he thought that booth staff should not sit down at the booth. He felt that better eye contact could be made with prospective customers as they passed by from a standing position. He is also a stickler for getting a good night’s sleep after the show comes to an end so as to be fresh for the next day. No wild parties! He felt that you should smile and greet people with the same enthusiasm at the end of the day as you do at the beginning no matter how tired you may get as the day progresses. And talking about the end of the day he also recommended that you wait right to the very end before leaving since your competitors at the show may well have left by then and you have all the potential prospects to yourself! Finally he thought that you should never judge someone by their appearance and often the best prospect doesn’t look like one!
With regard to the last sentence above it reminds me of a period many, many moons ago when I got a job in a department store. A very famous one called Harrods in London. As up market a store as you could get. The first day I was there I was sent to staff training and there were a whole bunch of us there listening to the trainer. She told us that we should never judge a customer by their appearance. It seems that a rather shabby person asked for assistance in the store and was brushed off by a member of the staff and sent off to a counter which had some less expensive merchandise that was on sale or discounted.
The guy was furious and complained to the management. All hell broke loose when it was discovered that he was a billionaire who owned several department stores himself which were actually in competition with Harrods! The moral of the tale is never to judge a book by its cover!
Here is an article I came across in Exhibitor Magazine describing various ways to attract and increase traffic at trade shows. And yes! Magicians are mentioned!
Here I am gathering a crowd for my trade show client Maxident at the recent ODA-ASM show in Toronto.
The Ontario Dental Association show is now over and I believe the company I was representing did very well. Lots of activity in the booth and of course the magic helped to break the ice with the attendees. After all a laughing attendee is an easier one to sell to. Here is a picture of a happy crowd watching my work:
This has nothing to do with trade shows but here is a video of me doing close quarter magic about 25 years ago when I had hair! I do two of the tricks in my trade show act even today so I suppose there is a connection after all! Please ignore the pictures of cats throughout the video. I have no idea what they are doing there! I did not put this video together so I can only plead innocence. Hopefully the video clip will please cat lovers and magic lovers at the same time!
Sorry I have been neglecting this blog recently but I have been performing at trade shows in Western Canada and have only just returned. I am now taking a rest until my next trade show which thankfully is in Toronto itself in a couple of weeks. Oops! My memory is going! I forgot I am doing one today!
Talking about Toronto here I am at the Print World Show which took place there. Not a particularly busy show traffic wise but I was able to draw consistent crowds anyway.
A good trade show magician should be able to draw crowds even when there is not much in the way of traffic. There are various tricks of the trade (no pun intended) whereby this can be done. One is to be so good that the people come back to see you again and again.
I am off to another trade show which starts this afternoon so I had better stop typing before I am late. Cheerio for now.
I am no social media enthusiast but lately I have been amused by something called Pinterest. I have posted quite a few photos and videos of my trade show work there and intend to post even more. When I run out of things to post about my wondrous self I may well post videos and pictures of other magicians who work at trade shows.
Anyway, here you are:
I found one more clip of Eddie Tullock. He is doing an office demonstration in the first part of the clip then later you see him working live at a trade show.