The Giant Fan

This is a recent picture from the ODA-ASM show. Alas it is not a perfect fan but at least it will give you an idea:

Giant Fan ODA Show

That break in the fan bothers me! I therefore feel compelled to let you see this picture too! My face is partially hidden but you probably don’t want to see that anyway!
Giant Fan.php

Annual Spring Meeting-Ontario Dental Association

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For the next couple of days this is where I shall be performing. I went down there yesterday to set up and check the layout of the show. I look forward to entertaining the throngs of dentists and others who will be attending. This video is from last year. I was at last year’s show and was fortunate enough to be rebooked for this year. Fellow magician James Alan was also performing at this show last year and you can see him for a second or two at 19 seconds in although he is not performing in the video. Incidentally here is a link to James’s own blog.

https://realitybasedmagic.com/

https://www.youtube.com/watch?v=HEfeCABn5SI

I WAS YOUNG ONCE!

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This has nothing to do with trade shows but here is a video of me doing close quarter magic about 25 years ago when I had hair!  I do two of the tricks in my trade show act even today so I suppose there is a connection after all! Please ignore the pictures of cats throughout the video. I have no idea what they are doing there! I did not put this video together so I can only plead innocence. Hopefully the video clip will please cat lovers and magic lovers at the same time!

https://www.youtube.com/watch?v=cZuBSSwBpdA

PRINT WORLD SHOW

Sorry I have been neglecting this blog recently but I have been performing at trade shows in Western Canada and have only just returned. I am now taking a rest until my next trade show which thankfully is in Toronto itself in a couple of weeks. Oops! My memory is going! I forgot I am doing one today!

Talking about Toronto here I am at the Print World Show which took place there. Not a particularly busy show traffic wise but I was able to draw consistent crowds anyway.

Print World Show

A good trade show magician should be able to draw crowds even when there is not much in the way of traffic. There are various tricks of the trade (no pun intended) whereby this can be done. One is to be so good that the people come back to see you again and again.

I am off to another trade show which starts this afternoon so I had better stop typing before I am late. Cheerio for now.

Pinterest

I am no social media enthusiast but lately I have been amused by something called Pinterest. I have posted quite a few photos and videos of my trade show work there and intend to post even more. When I run out of things to post about my wondrous self I may well post videos and pictures of other magicians who work at trade shows.

Anyway, here you are:

https://uk.pinterest.com/lewis086/mark-lewis-magician/

How to Work Trade Shows as a Business by Chuck Stanford

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I find this a very useful book full of good information. The author had quite a decent career as a trade show magician from the late seventies right up to the mid nineties or so. He is now a Buddhist Lhama!

Chuck Stanford was highly influenced and learned a lot from Eddie Tullock who has already been discussed on this blog. The book covers such areas as why a company would want to hire a magician to trade show travel tips, how to work a show, what to charge, how to get bookings and other excellent info.

The book was originally published in 1989 and there was a very limited amount of information in the book as to how to get the trade show booking in the first place. However, that changed in 2006 when he republished the book with an extra chapter which described the very methods he used to get the trade show booking. It is based on telephone cold calling and it certainly worked for him. He emphasises that marketing and selling your services to potential clients is a full time job and in fact takes up more time than working the show itself!

The book is very readable and I consider it one of the better manuscripts on this subject.

A Modern Trade Show Handbook by Seth Kramer


 

This is the most up to date book on trade show magic of the ones that I am reviewing. In fact the author, who is a very experienced trade show magician is the only author among the various writers I have reviewed who is actually working today.

The book has the same problem that most of the other books I have reviewed have. There is very little information on how to get the trade show booking in the first place. Seth Kramer does give a few hints but alas the information is limited.

Apart from this little quibble the book is excellent and very suited for today’s needs. No doubt the book has the word “Modern” in the title for a very good reason. Although there is little information on how to get the show there is still plenty of business information. The book covers promotional material, business cards, videos, postcards, contracts, questionnaires and other important aspects of the business side of trade show work that a magician should know about.

Also covered is information on microphones, dress, scripting and working with the sales team.

I have had correspondance with the author who has always been very helpful in providing information and his take on trade show work.

If a magician is new to the trade show field and wants to know more about it this book is almost compulsory for his education.

It can be obtained here:
http://www.sethkramerproductions.com/handbook.htm