This is the most up to date book on trade show magic of the ones that I am reviewing. In fact the author, who is a very experienced trade show magician is the only author among the various writers I have reviewed who is actually working today.
The book has the same problem that most of the other books I have reviewed have. There is very little information on how to get the trade show booking in the first place. Seth Kramer does give a few hints but alas the information is limited.
Apart from this little quibble the book is excellent and very suited for today’s needs. No doubt the book has the word “Modern” in the title for a very good reason. Although there is little information on how to get the show there is still plenty of business information. The book covers promotional material, business cards, videos, postcards, contracts, questionnaires and other important aspects of the business side of trade show work that a magician should know about.
Also covered is information on microphones, dress, scripting and working with the sales team.
I have had correspondance with the author who has always been very helpful in providing information and his take on trade show work.
If a magician is new to the trade show field and wants to know more about it this book is almost compulsory for his education.
It can be obtained here: