Trade Shows-An Inside Insight by Frances Marshall

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I have always rather liked this book. A little dated perhaps as it was written a long time ago but the information is valuable nevertheless. It is was originally part of a larger book written for magicians known as “The Success Book” but was later published on it’s own. And a very good little book it is too. It describes the essence of trade show magic in the seventies and eighties but a lot of the information is still relevant today.

It talks about how much to charge (in those days!), attracting the crowd, how to use attention getting techniques and much more. There are comments and articles by the magicians who were the trade show giants of the day such as Eddie Tullock, Bud Dietrich, Harry Lorayne, Mike Rogers etc; however, I think the best contribution is not by a magician but by an agent who used to book the magicians into the trade shows in the first place. He posted his contribution anonymously but it is generally accepted that it was Bob Snodell. This contribution alone is worth the price of the book for the insight and wisdom it contains.

There is not much information about getting the trade show in the  first place but as I have mentioned in a previous post this is a  weakness in most of these books. However the book I will talk about in my next post certainly addresses this and I look forward to telling  you all about it.

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