There are many, many books written on magic and distributed exclusively to the trade. However there are comparatively few books (actually booklets would be a more accurate description) which are written for magicians about trade show magic. That is probably because there are so few performers working in this field and they may not necessarily want to share their knowledge and produce competition.
However, there are indeed a tiny few. I will say something about each of them in future posts. For now here is a list of them. If any magician is interested in entering this field it would be worth checking them out.
1. The Real Truth About Trade Show Magic And a Lot More by Eddie Tullock, Gene Urban and Kenton Knepper.
2. Trade Shows–An Inside Insight by Frances Marshall
3. Tricks of the Trade by Martini
4.Trade Show Secrets Revealed by Phil Kannen
5. The Trade Show Handbook by Bud Dietrich and Dick Jarrow
6. A Modern Trade Show Handbook by Seth Kramer
7. How to work Trade Shows as a Business by Chuck Stanford.
None of the authors give the entire picture of what it is all about. There is always something left out, usually how to get the bookings in the first place! So you will have to gather a lot of crumbs to get the full meal! That is why you have to get as many books and sources of knowledge as you can. There are actually some DVDs out on the subject too and I may well comment on these at a later date. There may also be other sources apart from the books above but I prefer to comment on stuff that I have actually read. I have read all of the above and I will tell you what I think about them in future entries on this blog.
As yet there is no book on trade shows by a magician named Mark Lewis! Maybe one day there will be!