Eddie Tullock

So what actually IS a trade show magician? Perhaps the best way to describe it is to show you a video of the concept in action. It is generally accepted that the man who started the whole idea of a magician attracting prospects into a trade show booth and at the same time delivering commercial messages was a guy by the name of Eddie Tullock. He started the trend in the fifties by working for Westinghouse at trade shows and the idea caught on. He passed away a few years ago and I consider him to be not only the first but the best of them all. Judge for yourselves. Here he is:

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